Thursday, 31 December 2015

The hunt, the hunter and the unlikely prey.

2015 has been the year of search , the hunt.

Hunting jobs, helping other people hunt jobs , and the start of a startup that facilitates the hunt. 

The hunt for a home away from home, a place where the heart can temporarily , if not permanently, reside. An empty home, a furnished home, furnishings for an empty home. 

The hunt for virtual moments of shared knowledge, accomplishments, laughter and happiness. 
Or simply of reconnection.
The hunt for elusive loves, likes, comments and shares. 
The hunt for contentment and peace of mind.

And most of it done in silence ,alone, through a nifty handheld device. Where the finger tips run faster than the ticking of the brain. Where the backspace hides more than what typed says.

The mind boggles at what would have happened if the virtual had not existed. The hunt would have been difficult, I dare say impossible, for the faint-hearted. It probably still is, for millions of uninitiated. For the rest, the hunt is being made easy, a swipe of a finger can get you anything from a laptop to a life partner - 15 day return policy too ! . 

In the process the tables turn. The hunter actually becomes the prey - to endless choices, to discontentment , to a barrage of content that an algorithm thinks you should see. The enabler becomes the prey too - in trying to lure the hunter they dangle a bait, only to get bitten by it in the end. Maybe to predictably perish themselves.

But when has that stopped the brave - hearted ! The fire in the belly continues to burn.
The hunt for new ideas. New ideas for every hunt, for any hunt, for new ways of hunting. 
And the lure of the new bringing in new hunters. 

The journey along the spiral continues. Just as it should.

Looking forward to some real innovations making virtual life even easier. 

2016, you better be better ! 


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